Advanced Typography - Final Compilation and Reflection
Advanced Typography
Week 1-14
Chan Meiling// 0337771// BDCM
Final Compilation
Blog posts
INSTRUCTIONS
PROJECT FINAL SUBMISSIONS
Task 1/ Exercises: Typographic Systems, Type and Play
Exercise - Typographic Systems
Fig. 1.0 Axial System (FINAL Typographic System: JPEG)
Figure 1.1 Radial System (FINAL Typographic System: JPEG)
Figure 1.2 Dilatational System (FINAL Typographic System: JPEG)
Figure 1.3 Random System (FINAL Typographic System: JPEG)
Figure 1.4 Grid System (FINAL Typographic System: JPEG)
Figure 1.5 Transitional System (FINAL Typographic System: JPEG)
Figure 1.6 Modular System (FINAL Typographic System: JPEG)
Figure 1.7 Bilateral System (FINAL Typographic System: JPEG)
Figure 1.8 Compilation (FINAL Typographic System: PDF)
Exercise - Type and Play 1
Figure 2.0 Original Image (JPEG)
Figure 2.1 Letter A (JPEG)
Figure 2.2 Letter F (JPEG)
Figure 2.3 Letter G (JPEG)
Figure 2.4 Letter H (JPEG)
Figure 2.5 Letter Y (JPEG)
Figure 2.6 Final Letterforms (JPEG)
Figure 2.7 Compilation (FINAL Type and Play 1: PDF)
Exercise - Type and Play 2
Figure 3.0 Final Type and Play 2 (JPEG)
Figure 3.1 Final Type and Play 2 (PDF)
Task 2A & 2B/ Key Artwork & Collateral
Task 2A
Figure 4.1 Key Artwork BW (JPEG)
Figure 4.2 Key Artwork BW (PDF)
Figure 4.3 Key Artwork Colour (JPEG)
Figure 4.4 Key Artwork Colour (PDF)
Task 2B
Figure 5.0 Poster Design (JPEG)
Figure 5.1 Poster Design On Billboard (JPEG)
Figure 5.2 Notebook Design (JPEG)
Figure 5.3 Ticket Design (JPEG)
Figure 5.4 Collateral (JPEG)
Figure 5.5 Animated Invite GIF
Figure 5.4 Task 2A&2B Compilation w/o GIF (PDF)
Task 3/ Final project: Type Exploration and Application
Piping Dough Method
Figure 6.1 Complete Letterforms Design (JPEG)
Figure 6.2 Cookie Letterforms Before Baking (JPEG)
Figure 6.3 Cookie Letterforms After Baking (JPEG)
Figure 6.4 Experiment 1 Compilation (PDF)
Part 2: Exploration 2
Cutting Dough Method
Figure 7.0 Complete Letterforms Design (JPEG)
Figure 7.1 Cookie Letterforms (JPEG)
Figure 7.2 Experiment 2 Compilation (PDF)
Part 3: Type Application
Cookie Branding (Key Artwork & Collateral)
Figure 8.0 Key Artwork (JPEG)
Figure 8.1 Cookies Packaging Design (JPEG)
Figure 8.2 Reusable Bag Design (JPEG)
Figure 8.3 Decorated Cookies (JPEG)
Cookie Branding Compilation (PDF)
FINAL REFLECTIONS
Experience:
Throughout these 14 weeks, it was a fruitful journey and I really think I have learned a lot. The feedback given by Mr Vinod and the questions, points that sir outlined during the feedback sessions were actually very helpful to me. By listening to the feedback given, not only to my work but my other classmates, I learned to identify problems, make better judgements and sharpen my observation, having more sensitivity while doing a design.
In my opinion, advanced typography was much more enjoyable compared to typography probably because I'm more familiar with how things work after all the lectures, feedbacks sessions unlike last semester I struggled to figure out how to use the tools in illustrator, photoshop to execute out what I want. Though it was more enjoyable, all the tasks were equally time-consuming to complete, probably because I'm still not skilful enough to make quick, better judgement to execute things out at a faster pace.
Observation:
I have learned and observed so much in this module. But if I were to point out the highlights, it'd be the importance of hierarchy in text, alignments/ flow in typography, the importance of key artwork and things to be noted while creating one. I've also observed that sometimes colours and too many graphical elements could be a distraction that overpowers the key artwork/ hierarchy of text and I should be more careful whenever I start thinking about colours and decorative elements when it comes to creating a design.
Findings:
After these typography modules, I realized that I got much better when it comes to alignments. I remember mentioning how terrible I was to alignments in my typography final reflection last semester. I also find myself enjoying doing the typographic systems exercise the most. Overall in this module, I learned that design requires lots of observation and practice and I definitely need to keep practising and learning to get better at it.
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