Brand Corporate Identity - Project 1

Brand Corporate Identity
Week 1-2
Chan Meiling// 0337771// BDCM
Project 1

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LECTURES

Week 1

BCI_1_Introduction

This lecture gives an overview of all our upcoming projects and recommended timeline. Mr. Vinod gave us some reminder and advice for this semester in this lecture.

"A symbol is a mark, sign or word that indicates, signifies, or is understood as representing an idea, object or relationship."

"Focus on the feedback, not the grades. Good work comes from feedback. It is important to use those feedback to improve on our work."

"A cohesive unit is important to boost your performance"

"Work hard, fast and smart."

BCI_2_Brand

This lecture offers a better understanding to the meaning and concept of the terms brand, brand identity, branding and some important points to take note while playing a part in creating a brand identity as a designer.

Lecture notes:

"Question everything, there is room for error, better explanations or different takes. You, must decide"

Cattle branding and human branding back in those days were also used to create a mark to take ownership to prevent from stealing and for also slavery,

Branding is about taking ownership, what your company values and represents.

What is a brand?

• Gut feeling, a mental construct (shared by a large number of people)

Brand identity

• The gut instinct, image and message associated with the service/ product/ organization/ person

Branding

• Giving the process of giving a meaning and shaping a brand consumer's mind

A designer's role in it?

• To give role and form to the brand. Hence, research is very important, you need to understand what the history, values, understanding

Consistency is crucial, a "design programme" is important to make sure the brand looks coherent throughout

Week 2

BCI_3_Types of Marks

In this lecture, Mr. Vinod explained about many terms that are related to the types of mark. This lecture gives a better understanding on how these terms are used and what the are actually referring to in a more accurate, specific manner. 

Lecture notes:

Logo

• The term, logo is NOT made up of text and images that identifies a service/ product/ business/ person
• It refers to all marks that represent a brand

Logotype

• a logo type centered around a company name or initials

Logomark

• a logo centered around a symbolic image or icon

Mark

• signifies ownership/ identification
• present the quality, ability and skill levels of its creator

Trademark 

• a symbol, word, or words legally registered or established by use as representing a company or product
• used as a legal protection against intellectual property infringement/ theft

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INSTRUCTIONS

Module information booklet

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PROCESS

Week 1

On the first week, everyone in the class introduced ourselves and each of us had to talk about a brand. Ms Li Lian then briefed us things to be expected of us in this module. 

This week, we started off our project 1 by forming a group for our research about breaking brand. We will then require to compile our parts and put in a doc. Next, each of us are required to come up with a ppt slides about the brand we are studying individually.

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SUBMISSION

Breaking brand document PDF

Breaking brand ppt slides PDF

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FEEDBACK

Group Research:

- Insightful and well research

- Explanation and all the needed information were included

- Well paraphrased 

- Additional features such as the company's founder and the art directors which could be influence the brand since its a fashion brand

- Overall research is quite good and very focused

Individual ppt slides:

- Well designed

- The style is coherent throughout the slides, showing the understanding towards the brand

- Sufficient visuals 

- Visuals that are used reflects the brand 

- Clever use of quotes, which reflects the visuals and brand 

- Could be simplified, some slides are a too wordy 

- There is room for improvement in terms of delivery 

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REFLECTIONS

For the first two week of the semester,  I feel excited but a little overwhelmed since the we had to submit project 1 on the subsequent week so that we will have more time on our next project. I'm grateful for my group mates, Seerat and Rhyanne for being responsible and helpful. We were able to divide and get our parts done by the timeline we've set, which causes no delay for our individual work.

In this project, I observed that a brand story, the products offering and the history of it place a significant role in defining a brand identity. At the same time coherent visuals of these successful brands can be identified and the reason behind it always revolves around these aspects. I also realized that there are so many things that contributes in building a brand, not only just by the visuals itself. 

This project gives me a better understanding about the brand, Gucci at the same time having an insight of how branding works and what are the things that needs to be taken into account.