Design Research Methodology - Research Implementation // Primary Data

Design Research Methodology
Week 4-7
Chan Meiling// 0337771// BDCM
Research Implementation - Primary Data

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INSTRUCTIONS & LECTURES

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For assignment 3, we are required to choose a minimum of 2 methods to conduct our primary research. Data analysis was then carried out after the data is collected from the methods we have chosen.

In this assignment, I have designed 3 research methods and 2 were conducted.

Final Assignment 3 (Research Implementation - Primary Data)

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FEEDBACKS

Week 9

1. I need to give descriptions and justifications for my research methods.
2. Dr Jinchi suggested that it would be more related to my research problem to design questions that are more general instead.
3. For all the justifications, use secondary data to support my statements
4. For my research method 1:

• Identify and describe my focus group (who are the respondents and why them, justify)
• Plan how it will be carried out and its duration.
• Suggestion: Include other products to be more general

5. For my research method 2:

• A survey would be better compared to an interview to understand and get data accurately.
• For the answer variables, why are these options given, justify and support with secondary data to support
• Suggestion: instead of making it open-ended questions, it would be better to add an option for the respondents to add on their answer instead, so that the answer is guided and for easier tabulation.

Week 10

1. Questionnaires: It would be better for me to change my question number 6 into a statement as it will be more suitable to answer a Likert scale based on a statement, the rest are good to go

2. Online quiz: Good to go

3. Focus Group: The questions I've designed are good to go, I need to state the duration, decide the platform that I'm going to use and also identify and list down the sample selection process.

Week 11

1. Questionnaires:

• Detailed analysis 
• Clear categorization of data

2. Experiment:

• Remove the word company and change it into the word "brand"
• The hypothesis in the last part (survey) draws implausible conclusions as it does not seem to have a correlation the question designed, (remove/rephrase in a way to make sense)

Week 12

1. For Q4 analysis, add a remark stating some of the answers given are not answering the questions.

2. Analysis and summary is well put together

3. Cite reference using APA style, same goes to picture credits

Week 13

Ppt slides:

• Exclude problem statement
• Use the word “Key literature”
• Include one more literature review, remove point for “weakness”
• Slide 12: Remove the word method and focus group
• Be consistent in presenting data analysis
• Add method justification (for both methods)
• Explain survey targets the 3 aspects
• Summarize the ‘Consumers’ Perceptions” into 2 slides
• Simplify slides for the online quiz, show the findings only
• Conclusion: Underline the important words

Week 14

Presentation slides:

- Simplify the data for “customers’ perceptions

- Clear and good to go

Reminder:

Look for more research articles during the holidays, there will be a brief literature review soon

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Feedback for Assignment 3 After Submission

• Well prepared, with one backup method 
• Methods are well justified
• Analysis of data is detailed, I’ve written not only what the data shows but what it means as well which is helpful for the dissertation 

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REFLECTION

I find assignment 3 the most challenging in this module. While designing the research for my research, I find it challenging as I constantly question myself whether if the methods and questions that I've designed are effective enough to collect the data that I would like to find out, which was quite a struggle. I think it is helpful that we are required to provide justifications for our methods and questions designed so that it guides me to get an idea of what will the possible outcome of the data collected to be like and how will that be beneficial to my research.