Design Research Methodology - Proposal
Design Research Methodology
Week 1-4
Chan Meiling// 0337771// BDCM
Proposal
INSTRUCTIONS
LECTURES
Week 1
This week, Dr Hayati briefed us about the module timeline and what is expected to be done this week. We are required to make up our minds on our specialisation and choose a research topic based on our field of interest within our specialisation field. We then have to further research the field of interest we have chosen.
Week 1 Lecture Notes:
On Wednesday Dr Jinchi's class, she asked everyone the reason why we have chosen graphic design as our specialisation and what interest do we have in mind. I told Mr Jinchi that my field of interest is in brand identity and she suggested to dive in deeper and find out which aspect of it that I would want to find out and research about it.
Our task this week is to do some mind mapping about our field of interest, read up research papers and list down our research problem.
Week 1 Progress: Mindmapping, Research Articles, Research Problem
Week 2
Before our Wednesday class, I've watched the recorded lecture for week 2.
Lecture Notes:
A “Problem Statement” is a description of difficulty or lack that needs to be solved or at least researched to see whether a solution can be found. It can also be described as either a gap between the real and the desired or a contradiction between principle and practice.
What is the goal of a statement of the problem?
The ultimate goal of a problem statement is to transform a generalised problem (something that
bothers you; a perceived lack) into a targeted, well-defined problem one that can be resolved
through focused research and careful decision-making.
What is the format (parts of a problem statement)?
A persuasive problem statement consists of three parts: 1) the ideal, 2) the reality, and 3) the
consequences.
1. Part A the ideal: Describes the desired goal or ideal situation; explains how things should be.
2. Part B the reality: Describes a condition that prevents the goal, state, or value in Part A from
being achieved or realised at this time; explains how the current situation falls short of the goal
or ideal.
3. Part C the consequences: Identifies the way you propose to improve the current situation and
move it closer to the goal or ideal.
Final Assignment 1 (Proposal)
FEEDBACKS
Week 2
Dr Jinchi suggested changing my research problem to the contribution of visual elements and principles in reflecting the values and attitudes (identity) of a brand so that it will be more relevant to what I would want to research. By that, I will need to reconstruct my research objectives and questions.
Week 3
Dr Jinchi reminded me to add my name and theme to my proposal. She suggested changing the contribution of design elements and principles to the roles and effects of design elements and principles for my research problem and think of a better way of rephrasing "that affects customer choices".
For my rationale, she stated that finding out the key design elements and principles in building brand identity would be more suitable instead of understanding key design elements and principles to develop a strong identity for companies for them to stand out.
Dr Jinchi also pointed out my mistakes in citing in my problem statement and references. Other than that, my research questions and research objectives are good to go.
Week 4
Dr Jinchi stated that my research problem statement does not align with my research objectives and research questions. She questioned that how the sentence "people are more likely to buy new products from a well-recognised brand" is related to my problem statement. Besides, she also pointed out that all the full stops in my in-text citation should be after the brackets and some punctuation mistakes found in my reference citation. She also suggested adding the word "could" affect so that it will not sound I am claiming the matter. At the end of my problem statement, she reminded me to add a description of how will I be approaching my research problem. After my amendments, Dr Jinchi said that my research problem, research questions and research objectives are good to go.
Suggestion:
Decide who are you going to interview earlier so that you will have more time to interview later on.
Feedback for Assignment 1 After Submission (Proposal)
Hi Meiling, overall, you demonstrated outstanding research articulation skills through identifying a working research problem that is accompanied by relevant research objectives & research questions.
The problem statement is very well-written, stating the research topic & research problem very clearly, accompanied by the required style of general citation.
REFLECTION
For assignment 1, before writing the proposal, we are required to choose our area of interest which I think is useful for me to find out which aspect I'm interested in design. This assignment gives me a clearer direction on what I would want to know more about and I learned how to learning to organise and explain my point of view and findings in a clearer manner.
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